SEO / Special Google Algorithm Rules

1. Freshness of the website while querying
Google always gives a preference for the site where the site has new pages.

2. Google search Query looks for a range of different things.
Google search engine always looks for different types of keywords which refers to new areas like WWE, WWF, Gaming e.t.c.

3. History of user Browsing Google chrome always maintains browsing data of the user which in turn boost SERP for your Search.

4. Snippets Rich snippets are additional pieces of information that the search engine is able to identify on the page, used to enhance the searcher's understanding of the value of that page. Ratings, pricing, and availability are commonly seen in ecommerce rich snippets. Google chooses Snippets content based on combination of content length, formatting, page authority and HTTPs usage.

5. Google search Engine Geo Aim / Targeting Google server always gives the first preference to the local server IP and country-specific domain name extensions.

6. Safe Search When you turn on Safe Search on Google chrome adult content will not appear.

7. YMYL (Your Money / Your Life) It is a type of information if say information incorrectly, false fully / misleading, could impact the reader’s / people’s lives and livelihood in terms of happiness, health, safety and financial stability and Google takes this content very seriously. Experts with relevant expertise need to write YMYL content.

8. Digital Millennium Copyright Act Complaints (DMCA) Google search engine lowers the rank for the pages with DMCA complaints.

9. Searches relating to conducting of business, especially buying or selling or relating to exchange or interaction between people.
Google search engine gives a different output while searching for keywords relating to transactions.
Example: Flights searches.

10. Local Searches
Google search engine gives preference for the local searches.

11. Story boxes
Google search engine gives Story boxes for some keywords.

12. Top Brand Preference
Google search engine gives preference for top brands for some keywords.

13. Shopping Results
Google search engine gives Shopping results in organic SERPs

14. Image Results
Google search engine produces images organic search results.

15. Google Easter Egg
The technology company Google has added Easter eggs and April Fools' Day jokes and hoaxes into many of its products and services, such as Google Search, YouTube, and Android since at least 2000.

Easter eggs are hidden features or messages, inside jokes, and cultural references inserted into media. They are often well hidden, so that users find it gratifying when they discover them, helping form bonds between their creators and finders.

16. Brands single search Results
For brand keyword / Domain name Google search engine gives several results from the Domain name/ web site.

17. Google payday loan update
It is a set of algorithm updates for the Google search engine identify and penalize spammy web sites that utilize search engine spam techniques / Black Hat SEO to improve their rankings for search queries.



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