SEO / Back Link Factors
Backlinks / inbound / incoming links
The link to an external website is called a backlink.
1. Backlinks Domain Age
| Backlinks form Aged Domain
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Google Search Preference
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Less
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Less
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More
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More
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2. Number Referring / Linking Root Domains as per Google’s algorithm
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Number Referring / Linking Root Domains
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Google Search Preference
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Less
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Less
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More
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More
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3. Number of Links from Separate C-Class IPs
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Number of Links from Separate C-Class IPs
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Google Search Preference
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Less
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Less
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More
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More
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4. Number of Linking Pages from Same / Different Domain
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Number of Linking Pages from Same / Different Domain
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Google Search Preference
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Less
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Less
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More
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More
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5. Anchor Text for Backlink used in Entire site
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Anchor Text for Backlink used in Entire site
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Signal Relevancy
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Partially
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Acts as a relevancy signal
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completely
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Acts as a Bad relevancy signal
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6. Alt Tag for Image Links used in Entire site
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Alt used in Entire site
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Google Search Preference
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Partially
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Less
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completely
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More
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7. Edu / .gov Domains Links used in Entire site
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Edu / .gov Domains Links used in Entire site
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Google Search Preference
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More
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Less
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Less
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More
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8. Referring Page Authority of Linking Page Preference
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Referring Page Authority of Linking Page Preference
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Google Ranking Factor
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More
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More
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Less
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Less
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9. Referring Page Authority of Linking Domain Importance
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Referring Page Authority of Linking Domain
Importance
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Google Ranking Factor
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More
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More
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Less
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Less
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10. Competitors Links to your Site
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Competitors Links to your Site
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Google Ranking Factor
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More
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More
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Less
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Less
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11. Bad Neighborhoods Links to your website
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Bad Neighborhoods Links to your website
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Google Ranking Factor
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More
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Less
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Less
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More
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12. Guest Posts
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Guest Posts
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Google Ranking Factor
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More
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Less
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Less
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More
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13. Homepage Links to referring page’s
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Homepage Links to referring page’s
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Google Ranking Factor
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Bad Links
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Less
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Good Links
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More
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14. Links from a single source
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Links from a single source
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Google Search signal Preference
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More
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Less
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Less
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More
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15. Words Decrease link’s value
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Words Decrease link’s value
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Google Ranking Factor
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sponsors, link partners e.t.c
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Less
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16. HTTP 301 Redirects to Page
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HTTP 301 Redirects to Page
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Google Ranking Factor
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Not Updated
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Less
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Updated
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More
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17. Anchor Text Internal Link
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Anchor Text Internal Link
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Google Ranking relevancy signal
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Not Used
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Less
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Used
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More
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18. Link from external / internal sites
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Links from
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Google Ranking Factor
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external sites
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More
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Internal sites
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Less
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19. Link hover Text
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Link hover Text
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Google Ranking Factor
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Good
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More
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Bad
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Less
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20. Country top-level domain of Referring Domain
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Country top-level domain of Referring Domain
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Google relevancy signal
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Used
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More
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Not Used
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Less
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21. Links in page Top / Down
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Links in
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Google relevancy signal
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page Top
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More
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page Down
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Less
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22. Link Position on Page
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Links Position
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Google relevancy signal
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page’s content
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More
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footer or sidebar area
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Less
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23. Link from a similar site
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link from a similar site
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Google Ranking Factor
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Used
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More
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Not Used
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Less
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24. Page Level Relevancy within site
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Page Level Relevancy within site
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Google relevancy signal
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Used
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More
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Not Used
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Less
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25. Title Keywords
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Title Keywords Used
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Google Ranking Factor
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Good
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More
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26. Wikipedia profile for site Created
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Wikipedia profile for site Created
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Google Search signal Preference
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Yes
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More
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No
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Less
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27. Words used in Back Links
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Words used in Back Links
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Google Ranking Factor
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Yes
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More
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No
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Less
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28. Age of Back links
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Age of Back links
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Google Search signal Preference
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More
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More
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Less
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Less
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29. Links from web sites Real / Fake Site
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Links from web sites
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Google Search signal Preference
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Real
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More
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Fake
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Less
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30.Website Profile Link
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Website Profile Link
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Google Search signal Preference
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Natural
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More
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Fake
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Less
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31. Links exchanging between sites
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Links exchanging between sites
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Google Search signal Preference
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More
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Less
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Less
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More
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32. System / User Generated Content Links
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Generated Content Links
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Google Search signal Preference
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User
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Less powerful
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System
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More powerful
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33. Micro formats in pages in your site
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micro formats in your site
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Google Ranking Factor
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Used
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More
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Not used
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Less
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34. Trust of Linking Site to your site
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Trust of Linking Site to your site
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Google Search signal Preference
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More
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More
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Less
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Less
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35. Page Outbound Links
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Page Outbound Links
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Google Search signal Preference
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More
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Less
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Less
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More
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36. Links from Forum
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Links from Forum
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Google Search signal Preference
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More
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Less
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Less
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More
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37. Word post Link vs. word snippet
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Link from
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Google Search signal Preference
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word post
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More powerful
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word snippet
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Less powerful
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38. Linking Quality Content
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Linking Content
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Google Search signal Preference
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Quality
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Less
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No Quality
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More
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